Maryam Ajayi

Maryam Ajayi is the Director of West Coast Membership at The Cultivist, where she leads membership growth and community building across the region. She brings over 15 years of experience driving business development, partnerships, and community growth at the intersection of culture, brand strategy, and social impact across multiple sectors.

Previously, she founded Dive in Well, a renowned brand that drove impact at the intersection of wellness, culture, and belonging. Her work has been featured in The New York Times, Vogue, and The Cut, and she has collaborated with global brands including Meta, Nike, Headspace, Lululemon, and Soho House on speaking engagements, brand campaigns, and cultural programming.

She has also advised household names such as former U.S. Vice President and a global recording artist on creative cultural strategy. A natural connector and community builder, Maryam has spent her career bringing the right people into the room and creating experiences that leave a lasting impression. She is based in Los Angeles and has a passion for African and Black diasporic art.